Email Marketing

Email may not the sexiest form of marketing, but it’s been shown time and again that it’s still by far one of the most effective.

Using marketing platform Klaviyo I both set up automated emails and wrote weekly campaigns for a combined ROI of more than $789,000 in a 12 month period.

Over more than 600,000 emails in one year a combination of well-targeted emails with valuable content and good timing meant well above industry average statistics such as a 54% open rate, 5% click rate, 0.14% order rate and $0.84 revenue per recipient.

Being able to understand the audience and send relevant content is key to customer retention and successful campaigns. Combining segmentation in area and interests, I tailor emails to specific customers resulting in positive engagement and high sales numbers.

Using our own media for a mix of sales and community content keeps emails in line with the brand image and makes them relatable to the customer rather than making them feel alienated.