About me
Intimately acquainted with the cycling industry, I’m a lifelong cyclist based in North Vancouver, BC with a passion for the latest product and people doing amazing things within our community, and a love for the outdoors in general. A skilled photographer and writer, I combine words and images to bring stories to life and share them with others, raising brand awareness and creating value.
Born and raised in the UK with Welsh roots I’ve always felt drawn to the mountains. A lust for adventure, and fascination with vehicles, lead to an inevitable obsession with bicycles and the pursuit of a lifestyle centered around cycling. I currently find myself living the mountain biker’s dream, based in the Sea To Sky corridor, working in the cycle industry, and riding my bike at every opportunity.
Interests in photography, writing, and an academic background sparked my career in media and marketing, beginning with writing for online publication Singletracks in 2018 and taking over marketing for Steed Cycles in 2019, learning and taking great strides as I went.
I’m immensely proud of my achievements, having produced media and distributed marketing campaigns across a broad range of platforms, with high organic viewership, and sales numbers that echo my success. In my time at Steed and Singletracks I’ve produced impactful YouTube videos, spearheaded highly profitable newsletter campaigns, created fun and exciting photo and video content, managed daily social channels and hosted community events with high turn-out numbers and amazing feedback.
Interested in what I can do for you? Send me an email, get me on Instagram and Linkedin, or check out my bodies of work at Singletracks or Steed Cycles.